Research Orientation Briefing™

Service Description

Research Orientation Briefing™ (Pre-Study Decision Framing) is a live, structured session for leaders and teams who know they need research—but aren’t yet clear on what to ask, what method fits, or how to design a process that produces usable answers. This is pre-study decision framing grounded in Identity Architecture™. You leave with a framed decision question, a recommended method, population/sampling considerations, and a written next-step plan. Includes • Decision framing (what you need to decide + what you need to learn) • Method recommendation (survey, interviews, focus groups, mixed methods) • Population + sampling considerations (who must be included to get real signal) • Participation + trust considerations (how to design for uptake and meaning) • Clear next step: Sprint vs Results Package vs full-cycle study Deliverable • Brief written summary of recommended method + next-step plan (post-session) Best for • Teams preparing for a survey, listening initiative, or evaluation • Event teams planning pre-event traction research or post-event experience evaluation • Community organizations scoping a needs assessment or population insight study • Businesses seeking customer/member insight (engagement, loyalty, drop-off)